Knowing that Google is Master of the Universe when it comes to search engine use and new patients finding your business, it is vital to understand how important your Google My Business listings are to rank higher in Google search results.
Claiming and verify a Google My Business listing for each location of your business is the first and most basic step to local search engine optimization (SEO).
This is an easy way to ensure your business shows up in local search engine results. Optimizing your Google My Business listing helps you rank higher in results, above competitors who don’t have a local SEO strategy.
Google likes to keep things in-house as much as possible, so it favors its own accurate and current business listings when giving local search results to search users.
Complete and accurate Google My Business listings that keep their information up to date and get business reviews on their listings are rewarded with higher rankings.
In the past year, Google has added a handful of features to help you further promote your business while giving more information to your potential customers.
Learning how to utilize these features gives your business increased visibility online and exposure to more local patients.